Audience Profile

Name: Jack Leventhal

Age: 19 years old

Occupation: Student at university. Has part time job at his local supermarket.

Likes & interests: Listens to a lot of new music, goes to see new bands a lot of the time. Has an avid interest in football and it's culture, plays regularly and supports his hometown club Coventry City. Tries to see them play when he has the time. Jack likes to be social; he likes going out at the weekends, enjoys sharing his views on bands and sports etc to his friends. He also partakes in social networking, with sites like Facebook and twitter. He also has slight interests in art, photography and a heavy interest in fims. 
He earns his money through a part time job at his local supermarket, that shan't be named, staking shelfs and occasionally working on the tills. He enjoys spending money earned on clothes, gigs,events and new technologies.  He also collects magazines which vary from music, film, fashion and sport.

Musical Preferences: He enjoys a mixture of most genres of music, but mainly indie/alternative music and his favourite bands being The Maccabees, Peace and British Sea Power. He's also partial to a bit of We Are Scientists and The Ramones. He tries to attend as many gigs possible and likes to keep up with new upcoming artists. 

Style: Has a simple taste in clothes, plain colours and patterns, jeans, trainers and shoes. He doesn't mind spending money on clothes and he enjoys adding to his vast shoe collection. Likes to shop at stores such as Urban Outfitters but he finds it easier to shop online.